From October 30 to November 1, 2020 (Singapore) Global Brand Planning Competition China Round was held in Kunming, China. In the final round, 209 teams from more than 100 universities across China competed. After a fierce competition, our student team named "Qiaoyu" under the guidance of teacher Dai Qingchun and Lu Yi from the School of Business Administration won the first prize, and the team named "Jin Yi Mangyu Brand Planning" under the guidance of teacher Tang Zhiming and Zheng Huichang won the second prize, and Dai Qingchun and Lu Yi won the award of the Best Instructor. The "Qiaoyu Sichuan Embroidery Display" won the award of Best Creativity and the Best Display.